Brand Collaboration – PaintJam at New York Shul

Posted on Jan 10th, 2024

Opening For NYC Mayor Eric Adams

Performance Artist Harvey Dunn recently did a brand collaboration with a Centennial Celebration of the Chelsea Shul – Chabad in New York City. In minutes Harvey completed a painting of Fiddler On The Roof just moments before The Mayor of New York City arrived to make a speech. The room fell silent as Eric Adams approached the podium to address the audience. His words of empowerment against the unsettling rise of Antisemitism moved the crowd. 

“…in this city where you have the largest Jewish population outside of Israel, I say New York is the Tel Aviv of America….Coming together like this, not allowing fear and hate to keep us from leading in the traditions that make us great….100 years of this great place, of lifting up our faith in the Chelsea area. I wish you 100 years more of success!” 

Brand Collaboration

Immediately following the Mayor’s address, Dunn continued to paint. His second painting illustrated a champagne bottle with the cork mid-pop, spouting bubbles and foam. To personalize the Champagne Bottle painting for his client, Dunn had pre-painted a logo that read L’Chaim (to life) as a label on the bottle. By overlaying a loose piece of canvas onto his stretched canvas he could later remove it to reveal the hidden image underneath. 

“The illusion hides in plain sight…”, Dunn explained.

“…and just when they think the painting is finished, I pull the patch (canvas) and suddenly everybody is included in the show. It’s a moment we can all share together.”

Since PaintJam specializes in brand collaboration, they offer clients a variety of paintings that fit the desired theme for an event. Additionally any painting they have or new ones they create can include the desired custom logo or message. For a Synagogue in New York, the Fiddler On The Roof and Champagne Bottle were well received. The third and final piece, the Statue of Liberty that Dunn painted in only 3 minutes, was electrifying to witness and resonated with the public. As a cash positive act, the proceeds of all three paintings auctioned more than covered PaintJam’s fee. PaintJam has helped raised millions of dollars for charity since 2004 and they can help make your next event unforgettable. 


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